Bossing Ka Ba? Bosing Ako!

Last may 20, PLDT SME Nation launched its Bossing Ako campaign at posh Society Lounge (tagline: "Inspired by French Fashion Food").

Hosted by style icons Tessa Prieto-Valdez and Tim Yap, the event unveiled the previously secret identities of 12 Pinoy Bossings who will serve as sources of inspiration for aspiring (and struggling) entrepreneurs. Hey, I think they're referring to me!

Sought-after fashion and advertising photographer Xander Angeles took care of the Bossings' profile photos. Together with birthday boy Gabby, they introduced the Bossings one by one...

Mother Lily Monteverde of Regal Films
Jay Aldeguer of Islands Souvenirs
Joey Concepcion, Founding Trustee of Go Negosyo
Les Reyes, Reyes Haircutters
Gardy Cruz, Pancit Malabon Express
Raphael and Jenni Soon, North Park
Ronald Pineda, Folded and Hung
Benjamin Liuson, The Generics Pharmacy
Darius and Carlos Hizon, Pampanga' Best
Louie Gutierrez and Dulzi Ocampo Gutierrez, Silverworks
Vicki Belo and Cristalle Henares, Belo Essentials
and of course, Manny Pangilinan, PLDT Chairman

Rico Blanco, an entrepreneur himself, was also at the event to sing "Para sa mga Bossing". According to the PLDT executives, it was the first time they heard it performed live, instead of the digital version (which the guests were also given a copy of). After the event, we had the chance to interview Rico and ask for his views about politics, entrepreneurship, and music. Cool dude, Rico is.

For more information about PLDT SME Nation, you may call 101-888. Call them if you want to be a Bossing.