No matter how often I see it in various forms, the hypnotic effect of the magical phrase "up to" in marketing campaigns still fascinates me.
Any retailer may have 10,000 items for sale, but if he has at least one item that is legitimately 70% cheaper, he has every right to use the mystical phrase. And it's completely legal! After all, a 1% discount is still within the scope of "up to 70% off".
Expect a large crowd jockeying for position way before the 10 a.m. mall opening. And why not? The possibility of getting a 20,000-peso phone for only 6,000 bucks is too sweet a deal to resist. If you can find such a deal. =)
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